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WP Engine with WP Rocket on board means websites that load FAST. That’s it. Quick, easy, painless load time optimization!


Last updated on July 9, 2020

Join us to celebrate seven years of WP Rocket together. Take your chance to extend the expiration date of your WP Rocket license for free and win an iPhone. Seven years only happen once, don’t miss the party!

June 29, 2020

WP Rocket turns 7! Here are seven lessons we’ve learned in these first seven years of life: retrace with us the evolution of WP Rocket both as a product and as a team.

June 18, 2020

WP Rocket 3.6 brings awesome features for our customers: fonts preloading, page-specific and mobile Critical Path CSS, and much more. Update now!

March 11, 2020

WP Rocket 3.5 is bringing awesome news for our customers: mobile preloading, the possibility to remove the jQuery Migrate scritp, our RocketCDN, and much more!

January 15, 2020

2019 is just a few days behind us: as per tradition here at WP Rocket, we have taken the time to think about the best moments of the past year. Curious to take a step back in time and retrace with us a year full of great moments? Jump on our time machine, and let’s begin!

Last updated on February 7, 2020

Interested in learning more about affiliate marketing? Learn how we started WP Rocket Affiliate Program, our marketing strategy and the lessons we learned along the way.

Entering The WP Engine Preferred Plugin Program

WP Rocket is now part of the WP Engine Preferred Plugin Program. Previously, WP Engine was known to ban caching plugins because these plugins created caching conflicts with the EverCache layer.

We discussed earlier on our blog that one of the biggest lessons we learned as a company is that you have to play nice with others. For WP Rocket, it means being compatible with many other service providers, themes, plugins, hosts out there.

We optimized our plugin to be compatible with the WP Engine platform. Some parts of the caching is deactivated to make sure that it does not create any issues with the EverCache technology. This way, we can ensure that WP Engine customers get the best front end optimization AND the best server side optimizations all at once.

How WP Rocket Can Help Optimize Your Code

There are several tools that can minify and compress your files. For a complete review of minification tools, you can check out our tutorial on the best free CSS and JavaScript minification tools.

On the other hand, if you want to opt for a complete all-in-one solution, consider adding WP Rocket to your stack.

Our caching and optimization plugin automatically applies GZIP compression, and includes several features to minify, combine, and optimize your CSS and JavaScript.

They’re briefly covered below.

GZIP Compression with WP Rocket

Applying GZIP compression to your files with WP Rocket is an automatic process that happens the moment the plugin is activated.

GZIP compression can only work if it’s enabled on a server-level. The necessary compression rules should be placed in your .htaccess file, which is located in the root directory of your site.

Upon its activation, WP Rocket will apply GZIP compression rules in your .htaccess file using the mod_deflate module. This process is automatic on Apache servers so if you’re using one, there’s nothing you need to do. WP Rocket automatically takes care of everything.

On the other hand, if your site runs on an NGINX server, it won’t have an .htaccess file, and WP Rocket won’t be able to apply GZIP compression rules automatically.

If this is the case, you can use this alternate configuration for NGINX provided by one of our customers.

For more details on GZIP compression, and WP Rocket, check out our documentation.

Activating Minification and File Concatenation with WP Rocket

Minification and concatenation options are included in the File Optimization tab on WP Rocket’s dashboard.

You’ll find a section dedicated to minification and concatenation for CSS files, and another for JavaScript files.

If you enable CSS minification, JavaScript minification, or both, you can exclude specific file URIs from the minify process by copying and pasting them into their respective exclusion fields in the settings.

Generally speaking, minification and concatenation shouldn’t create any issues on your website. If they do, it’s usually because the themes or plugins you’re using have not defined correct dependencies for enqueued scripts or stylesheets.

Troubleshooting minification issues can be difficult when you have a lot of files to check. That’s why we’ve got you covered with our troubleshooting guide.

3 Acceptance and enforceability of the General Terms and Conditions

The Customer represents that it has read, understood and accepted these General Terms and Conditions.

The Customer represents that it has the capacity to contract and that it holds the necessary authorization and powers to do so.

The Customer is regularly reminded of these General Terms and Conditions of Sale at the bottom of each page of each order. They are enforceable against all Customers.

Accordingly, every order placed via wp-rocket.me entails the Customer’s unconditional acceptance of the General Terms and Conditions of Sale.

The Customer is advised to save a copy of and/or print out these General Terms and Conditions of Sale. WP MEDIA may also send a copy of these General Terms and Conditions of Sale to any person so requesting.

WP MEDIA reserves the right to revise these General Terms and Conditions of Sale at any time. As far as possible, WP MEDIA shall notify revisions made to the General Terms and Conditions of Sale via an announcement on wp-rocket.me. Notwithstanding, WP MEDIA advises the Customer to consult the General Terms and Conditions of Sale regularly and before placing any further order.

Users may download or consult the revised General Terms and Conditions of Sale at: https://www.wp-rocket.me/fr/cgv/.

Acceptance of these revised General Terms and Conditions of Sale is carried out via the process defined in the clause entitled “Acceptance and enforceability of the General Terms and Conditions of Sale”.

Use of the Application after the effective date of the revised General Terms and Conditions of Sale shall imply acceptance of the revised General Terms and Conditions of Sale. The revised General Terms and Conditions of Sale shall come into force as of their publication, unless it is specified that their effectiveness is deferred until a later date.

The version applicable to a given order shall be the version applicable on the date on which payment is confirmed.


Unless otherwise stated, the revised General Terms and Conditions of Sale shall cancel and supersede all interactions occurring between the Parties prior to the order.

Exceptions to these General Terms and Conditions of Sale shall only be enforceable against WP MEDIA if they have been duly agreed and recorded in a written document signed by WP MEDIA.

Having caching issues with WooCommerce?

Are you having issues with caching on your WordPress WooCommerce website? Can’t figure out what’s going on with your shopping cart and why you can’t remove items from it?

Oftentimes, the problem is that your caching plugin tends to cache everything on the site; including the WooCommerce cart and checkout pages. That means your cart page is actually cached and doesn’t show the latest version. It can also cause the cart to display the wrong order in the wrong cart when customers are checking out.

Problems with cart sessions and WooCommerce

Page cache added by plugins such as W3 Total cache or by some providers specializing in WordPress hosting cause issues with the cart because they show a page that’s cached so it doesn’t reflect the customer’s’ current cart. The solution is to un-cache some data such as the cart, checkout and account data in pages.

Lazy load в WP Rocket

Плагин поддерживает ленивую загрузку изображений, видео и фреймов, включая Youtube (заменяет видео превью картинкой). По умолчанию эти опции отключены.

Ленивая загрузка очень важная техника ускорения. Последовательная загрузка изображений в видимой области экрана позволяет существенно сократить вес страницы.

В случае возникновения ошибок, WP Rocket позволяет исключить ленивую загрузку программно с помощью фильтров для определенных типов страниц, для главной, для блога.

Также можно исключить отдельные изображения по классам, или добавив атрибут data-skip-lazy или класс skip-lazy к тегу img, а также по имени файла или по источнику файла. В этом случае придется брать коды примеров из справки и вставлять в свой код с нужными правками.

На этой же странице можно отключить Emoji (галочка стоит по умолчанию), WordPress вставки, и включить кэширование для webp. Правда плагин не создает их, и предлагает использовать для этого дополнительный плагин imagify.

What are the advantages of WP Rocket?

Support — ok, we know we’ve harped on about it a lot, but it really is special!

User Interface — a stunningly beautiful user interface is at the core of the plugin, just take a look at this:

Without a doubt, one of the best looking interfaces of any WordPress plugin ever.

It has come under criticism from purists within the WordPress community who believe that all plugins should adhere more to the standard WordPress design pattern, while we do see their point, personally we feel the plugin looks fantastic.

Feature set — WP Rocket has one of the most robust feature sets of any caching plugin on the market, even when you compare like for like Pro versions, add in their Imagify plugin for compressing images, and you’re on your way to a superpowered WordPress site.

Ease of use — Without a doubt, WP Rocket is one of the easiest to use caching plugins for WordPress. It instantly sets up a range of enhancements as you activate it, and then it can be configured in less than 15 minutes, as we’ve shown you above.

Not only that, but it’s effortless to exclude assets or pages you don’t want being cached with no complicated procedures.

Why use WP Rocket Over a Free Caching Plugin?

The main reason is without a doubt the support, while you may find some negative opinions on support experiences with WP Rocket, the overall experience is excellent, and it always has been in our interactions with their support team.

In fact, over 92% of their customers rated their support as great. And when you hear negative reviews on caching plugin support, you have to take it with a pinch of salt. Caching is complicated, and it can take some trial and error to get set up perfectly, but with WP Rocket, that’s easier than ever.

You’ll also find that unlike many free caching plugins that WP Rocket receives consistent updates, and they’re always working on improving the plugin and the feature set around it, with bugs and issues getting fixed much faster than the majority of free caching plugins.

Now it’s worth pointing out that WP Rocket is a great plugin, and it’s definitely our favourite and the caching plugin we recommend to our customers. Yet, there are also good free options out there too, and if you’re on a budget a free alternative like WP Fastest Cache is a decent choice.

WP Rocket Features

You may be wondering what does WP Rocket offer? Well, there’s a lot of features! We personally see that as a positive, although we understand some people may find that off-putting and would prefer fewer features overall.

  • Page Caching 
  • Cache Preloading 
  • Sitemap Preloading 
  • GZip Compression 
  • Browser Caching 
  • Database Optimization 
  • Google Fonts Optimization 
  • Remove Query Strings From Static Resources
  • Lazy Loading
  • Minification and Concatenation 
  • Defer JS Loading 
  • CloudFlare Compatibility 
  • CDN
  • DNS Prefetching 
  • Mobile Detection 
  • Multisite Compatibility 
  • eCommerce Friendly (WooCommerce)
  • Multilingual Compatibility 
  • Import/Export
  • Developer Friendly

Here’s a quick look at some of our favorite aspects of WP Rocket

Cache Exclusion

WP Rocket comes with an easy to use interface for setting up advanced caching rules.

This makes it easy to exclude plugins and scripts you don’t want to be included in your cache.

You have to remember when setting up caching plugins while everything can work great without custom rules, but sometimes you’ll configure your caching plugin, and your site won’t work correctly.

In those cases, you can use the advanced caching rules to exclude a particular plugin or script from being cached.

Extensive Documentation

WP Rocket has not only class-leading support but also an extensive amount of documentation all available directly within the plugin ready to search.

Making it quick and easy to find the answers you need without ever leaving the WordPress admin.

Cache Preloading

What is cache preloading? Usually, when you use caching, you have to wait until someone visits a page for the cache to be “built.” We explain this more in-depth here.

However, with cache preloading your cache is built even if that particular page hasn’t been visited, this allows your website to stay faster than rocket speed.

The best part? It’s possible to do all this with just a single click.

Database Optimization

WP Rocket includes an easy way to clean out your database, over time your database builds up with useless data, revisions of old posts, and a ton of other things you don’t need.


Optimizing your database in WP Rocket is as simple as checking the boxes, and then scrolling down the page and clicking the “Optimize” button. 

While it’s easy to optimize your database, you should always take the necessary precautions, which includes backing up your database before running database optimization plugins.

Add-on Facebook Pixel

Suite à ce que nous avions déjà fait avec Google Tracking dans WP Rocket 3.1, nous avons ajouté un add-on pour mettre en cache localement les fichiers de suivi Facebook.

Ce nouvel add-on se chargera de l’hébergement de Facebook Pixel et satisfera aux recommandations de PageSpeed concernant les règles de mise en cache du navigateur

Activez-le dans : Add-ons > Facebook Pixel

Nous couvrons les instances des URL de Pixel avec le domaine .

Voici les modèles d’URL que nous cherchons à remplacer :

Le fichier local sera stocké dans le dossier suivant :

Ce qui donnera le format de fichier suivant :

Notez que les intégrations de plug-in recommandées pour Facebook et WooCommerce sont prises en charge, contrairement à Google Tag Manager.

How to leverage browser caching to speed up your WooCommerce website?

Browser caching allows you to speed up your website by storing files locally in the user’s browser. That’s why you see Google Page Speed Insights recommends that you leverage browser caching for your website. If you do it properly, you can reduce the amount of data the user’s browser has to download as well as the number of HTTP requests made. In short, leveraging browser caching helps you avoid being stuck with a slow loading website.

To enable browser caching, most people will install a WordPress caching plugin on their website. The problem is that it can sometimes cause issues if you use Woocommerce.

7 Customer’s cooperation and obligations

The Customer shall see that its hardware and systems comply with the Technical Requirements for use of the Product. The Customer shall install the updates recommended by WP MEDIA for the use of the WP ROCKET plugin.

The Customer shall provide all items and information necessary or useful for the purpose of making improvements to the plugin, in particular by submitting a support ticket whenever a malfunction is identified in the plugin.

The Customer agrees to cooperate with WP MEDIA for the provision of the support service. In this respect, the Customer agrees to provide WP MEDIA with their login or access code to the WORDPRESS Content Management System or to perform the operations recommended by WP MEDIA in order to deal with any malfunctions identified by the Customer.

Recap: WordPress Permalinks 101

To sum up, your WordPress site’s URLs are comprised of two key components:

  • Permalink structure – this sets the overall URL template for your site.
  • Slug – this is the actual text that appears in your URL. You set it on a page-by-page basis.

For most sites, we recommend the Post name permalink structure, which you can set by going to Settings → Permalinks.

Additionally, WP Rocket requires that you use a custom permalink structure – like post name – in order to function.

Once you’ve set your permalink structure, you can edit the URL slug for each post or page from the WordPress editor.

Finally, if you run into any issues with your WordPress permalinks not working, the most common fix is to force WordPress to generate a new .htaccess file by clicking Save Changes in the Settings → Permalinks area.

Last updated on November 26, 2019

Being on top of WordPress SEO can help you in improving SEO as well improve Google search results and ranking for your site. Here are the SEO tips you need.

Last updated on November 26, 2019

SEO optimization for WordPress should include speed improvements. Here’s how to optimize WordPress for SEO through performance. It helps WordPress and SEO.

Last updated on November 26, 2019

The Yoast WordPress SEO plugin is popular because of its SEO analyzer. Are its features a good fit for your site beyond SEO analysis? Here’s the scoop.

Last updated on November 26, 2019

All in One SEO Pack is one of the best free WordPress SEO plugin options for enhancing your on-site SEO. Read our guide and look no further.

Last updated on November 26, 2019

How to optimize SEO in WordPress? Here are practical ways to increase SEO for WordPress, and pitfalls to avoid along the way.

Last updated on November 26, 2019

SEO for WooCommerce differs from other sites since WooCommerce SEO has specific needs. Fortunately, there’s a WordPress SEO plugin that can do it all.

If I am not satisfied with the results, what should I do?

We firmly believe in and stand behind our product 100%. However, we understand that it cannot work perfectly for everyone all of the time. We can refund you within 14 days of your original purchase.

A couple of small points:

  • We will process your refund as soon as we’re able to. In some cases we might ask you for the opportunity to resolve the issue for you.
  • Refunds may only be issued within 14 days of the purchase date. After 14 days no refunds can be processed.
  • Refunds also apply to product upgrades or annual renewals.

To submit a refund request, please contact us here.

Please note that by purchasing the plugin, you agree to the terms of the Refund Policy.

19 Intellectual property

The content of the website created by WP MEDIA is the exclusive property of WP MEDIA, which is the holder of all the related intellectual property rights.

The Customer agrees not to copy, reproduce or download all or part of its content, without written and express prior authorization from WP MEDIA.

Any full or partial copy, reproduction or download of website content created by WP MEDIA is liable to constitute an infringement.

The Customer agrees not to copy, reproduce or attempt to reproduce the plugin offered by WP MEDIA.


WP ROCKET’s granting of a License for use shall not entail the transfer of intellectual property rights in the Product.

Any Product for which a License is granted remains the property of WP ROCKET. Accordingly, pursuant to the Agreement, the Customer only acquires from WP ROCKET a non-exclusive, non-transferable personal right to use the Products featured in the online order.

2019: What Lies Ahead

Last year was indeed a great bunch of months for WP Rocket. We worked very hard, welcomed new people, introduced big changes that impacted the look&feel of our product and its performance. And we’re not going to stop!

What should you expect for 2019?

We don’t like spoiling surprises, but we’re cooking up many news that will make WP Rocket harder, better, faster, stronger (cit.).

We aim at improving our plugin and make it the top tool for front end optimization. To reach this goal, we’re going to work even harder on compatibilities with other plugins, themes and hosting services.

You’re also going to see us more on stage, since we strongly believe in the involvement into the WordPress community.

From all of us at WP Rocket, we wish you a wonderful and successful 2019!

Last updated on July 9, 2020

Join us to celebrate seven years of WP Rocket together. Take your chance to extend the expiration date of your WP Rocket license for free and win an iPhone. Seven years only happen once, don’t miss the party!

June 29, 2020

WP Rocket turns 7! Here are seven lessons we’ve learned in these first seven years of life: retrace with us the evolution of WP Rocket both as a product and as a team.

June 18, 2020

WP Rocket 3.6 brings awesome features for our customers: fonts preloading, page-specific and mobile Critical Path CSS, and much more. Update now!

March 11, 2020

WP Rocket 3.5 is bringing awesome news for our customers: mobile preloading, the possibility to remove the jQuery Migrate scritp, our RocketCDN, and much more!

January 15, 2020

2019 is just a few days behind us: as per tradition here at WP Rocket, we have taken the time to think about the best moments of the past year. Curious to take a step back in time and retrace with us a year full of great moments? Jump on our time machine, and let’s begin!

Last updated on February 7, 2020

Interested in learning more about affiliate marketing? Learn how we started WP Rocket Affiliate Program, our marketing strategy and the lessons we learned along the way.

Pré-requis

Avec WP Rocket 3.1, la version minimale de WordPress est passée de 4.2 à 4.7. Le besoin en PHP reste à 5.4 ou supérieur.

Nous avons également ajouté de nombreuses autres corrections de bugs et améliorations.Lire le détail du changelog

Si vous êtes un client de WP Rocket, rejoignez notre Communauté Facebook dédiée à nos utilisateurs. Partagez vos succès et vos commentaires sur les produits.

juin 29, 2020

WP Rocket fête ses 7 ans ! Voici sept leçons que nous avons apprises au cours de ces sept premières années de vie : retracez avec nous l’évolution de WP Rocket à la fois comme produit et comme équipe.

juin 29, 2020

Joignez-vous à nous pour célébrer ensemble les sept ans du WP Rocket. Saisissez votre chance de prolonger gratuitement la date d’expiration de votre licence WP Rocket et gagnez un iPhone. Sept ans, ça n’arrive qu’une fois, ne manquez pas la fête !

juin 18, 2020

WP Rocket 3.6 apporte des fonctionnalités impressionnantes à nos clients : préchargement des polices, Critical Path CSS spécifique aux pages et mobile, et bien plus encore. Mettez à jour maintenant !

mars 11, 2020

WP Rocket 3.5 apporte des nouveautés impressionnantes pour nos clients : le préchargement mobile, la possibilité de supprimer le script jQuery Migrate, notre RocketCDN, et bien plus encore !

Dernière mise à jour le février 5, 2020

Vous souhaitez en savoir plus sur le marketing d’affiliation ? Découvrez comment nous avons lancé le programme d’affiliation de WP Rocket et les leçons que nous avons apprises en cours de route.

Dernière mise à jour le février 11, 2020

2019 est terminé depuis seulement quelques jours et comme le veut la tradition ici chez WP Rocket, nous avons pris le temps de revenir sur les meilleurs moments de l’année

Другие возможности WP Rocket

Следующие возможности скорее вспомогательные, нежели ключевые, поэтому я их просто перечислил.

Оптимизация базы данных: чистка спама, ревизий, черновиков, удаленных записей и комментариев, чистка транзакций, оптимизация таблиц, в том числе очистка по расписанию.

Предзагрузка кэша: плагин будет создавать кэш, начиная с ссылок на главной странице, либо согласно указанной карте сайта. По умолчанию опция включена.

Оптимизация DNS запросов: можно задать URL адреса удаленных хостов для DNS кэширования.

Расширенные правила кэширования: указать ссылки на страницы или записи которые не нужно кэшировать, указать ID файлов cookies, которые не следует кэшировать, User-agent которые не должны видеть кэшированные страницы, URL страниц которые нужно всегда очищать от кэша, кэшируемые запросы с GET параметрами (например,  для страницы example.com/page/?country=italy).

Контроль пульсации (hearbeat api): уменьшить или отключить периодический опрос сервера на предмет новых данных.

Why You Should Care About Your WordPress Permalinks

Permalinks are important because they add some much-needed context to your content for both human visitors and search engine robots (like Google).

To illustrate this, let’s go back to the example from the introduction. If you saw this URL – https://wp-rocket.me/blog/?p=123 – would you have any idea what that page was about?

There’s no context, right? The only way to find out what the page is about is to actually click on the link and go there.

However, if you saw https://wp-rocket.me/blog/wordpress-permalinks, you’d at least have an idea that the post is about WordPress permalinks, right?

That’s important because:

  • Human visitors can use that extra context to be more confident about visiting links to your site that they see on social media, forums, blog posts, etc.
  • Search engines can use that extra context to help rank your content more highly for relevant search queries.

Additionally, some WordPress plugins – including WP Rocket – only work with custom WordPress permalinks. By “custom”, we just mean anything other than https://wp-rocket.me/blog/?p=123.

There’s one problem, though…

By default, a lot of WordPress sites use the contextless version. That is, they use something like https://wp-rocket.me/blog/?p=123 instead of actual words.

That means you’ll need to learn how to change permalinks in WordPress so that you can pick a better option…


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